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合同绩效与信任 被引量:1

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摘要 影响合同绩效的因素有多种,在当代管理学研究中,发现信任机制可以影响信息处理和决策机制,合同的柔性强调合作中的协调性,灵活应对突发情况,降低过度控制带来的不信任。成本交易理论表明一定的信任可以减少合作中应对风险所消耗的成本,从而增大效益。本文讨论了合同柔性通过增强信任来提高绩效。
作者 张婕杉
机构地区 南京农业大学
出处 《现代营销(下)》 2018年第6期184-184,共1页 Marketing Management Review
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