信息图在医学科技期刊内容传播中的应用及思考

Application and inspiration of infographics in the content dissemination of medical scientific journals

【目的】探讨信息图在医学科技期刊内容传播及推广中的应用。【方法】以《新英格兰医学杂志》《柳叶刀》《英国医学杂志》等医学科技期刊网站信息图内容为分析对象,结合《中华医学杂志英文版》实践,分析探讨信息图的表现形式、制作流程、具体应用等,并对其在国内医学科技期刊中使用的适用性、难点及对策进行分析和思考。【结果】国际著名医学科技期刊网站信息图在表现形式上可分为统计图表、时间线/流程线图、比较/对比图、说明/图解、网络关系图、地图、层级图和词语云图。信息图在学术信息的摘要性展示、实验及手术操作等的具象化呈现方面发挥重要作用,其制作需要医学专家、学术编辑、美术设计人员的共同协作。国内医学期刊可通过集团化、集约化经营模式转型,加强自身复合型编辑出版人才培养,以及与第三方内容生产机构合作等途径,逐步加强信息图内容资源的开发能力。【结论】在数字化出版背景下,信息图在医学科技期刊内容传播中的作用日益重要,国内医学科技期刊应重视信息图内容的开发,以不断提高内容竞争力,促进学术影响力的提升。

[Purposes] This study aims to investigate the application of infographic in the content dissemination and promotion of medical scientific journals. [Methods]Based on the infographic contents on the websites of famous medical scientific journals such as NewEngland Journal of Medicine,The Lancet,and British Medical Journal,together with the practice experiences of Chinese Medical Journal,the categories,production process,and specific applications of infographics were analyzed,and the applicability,obstacles,and countermeasures of the usage of infographics in domestic medical scientific journals were analyzed and considered. [Findings]Infographics on the websites of the famous medical scientific journals can be categorized into the following types： statistical chart,timeline/process line,comparison/contrast,description/diagram,network relationship,map,hierarchy,and word cloud. Infographics play an important role in the abstract display of academic information,and the concrete presentation of experiments and surgical operations. The making process of infographics requires the collaboration of multiple professionals including medical experts,academic editors,and art designers. Medical scientific journals in China can gradually improve the development ability of infographics by transforming to the collectivization and intensive management mode,strengthening the cultivation of versatile editors,and cooperating with third-party content production institutions. [Conclusions]In the context of digital publishing,the infographics play an important role in the content dissemination of medical scientific journals,and the domestic journals should pay attention to the development of the infographic contents,so as to continuously improve the competitiveness of content resources and improve the academic influence.