北京市报纸中医药传播的现状分析——基于慧科新闻数据库新闻检索结果

Analysis on the Status of Dissemination of Traditional Chinese Medicine in Newspapers in Beijing——Based on News Retrieval Results of the Huike News Database

目的:通过从慧科新闻数据库检索到的2,209,869篇中医药及其相关新闻报道量数据,描述并且分析北京市中医药在报纸上的传播现状。为北京市今后利用报纸对中医药的传播工作提供一定参考。方法:采用"中医"或"中药"或"养生"或"针灸"或"食疗"的检索式,对慧科新闻数据库检索到的17年间2,209,869篇中医药及其相关新闻报道量数据进行对比分析。结果:北京市中医药及其相关新闻报道量为376,409篇,占比约为17.03%,年平均报道量为22,142篇,负面报道量为101,954篇,均位于全国第一。但是其报道量的发展速度与增长速度却在4个直辖市中处于落后状态。结论:北京市报纸中医药及相关新闻报道量大,负面报道量高;但是发展速度与增长速度较低。今后北京市报纸报道的发展速度与增长速度有待加强。

Objective： Through the wisers news database retrieval of Beijing 2,209,869 traditional Chinese medicine news reports and its related news coverage data, we descriped and analyze present situation of the spread of traditional Chinese medicine in the newspaper in Beijing, to provide reference for the use of newspapers in Beijing to disseminate traditional Chinese medicine. Methods： The use of ＂Chinese medicine＂ or ＂Chinese medicine＂ or ＂health＂ or ＂acupuncture＂ or ＂diet＂ retrieval type, the huike news database retrieval to 17 years of Beijing 2,209,869 traditional Chinese medicine and its related news coverage data for analysis. Results：Beijing traditional Chinese medicine and its related news reported a total of 376,409 articles, accounting for17.03% of the total, and 22,142 on average. Its negative number was 101,954. All of these are in the first place in the country. But its speed of reporting and growth is lagging behind in four municipalities. Conclusion：The number of traditional Chinese medicine and related news outlets in Beijing is large, and the negative number is high. But the rate of development and growth is lower. In the future, the development speed and growth of the Beijing newspaper report need to be strengthened.