关联视点下网络与报纸新闻标题的语用分析及对比——以《人民日报》里约奥运会报道为例

The Pragmatic Analysis and Comparison between WeChat and Newspaper Headlines on the Perspective of the Relevance Theory:Taking the Rio Games Report on People's Daily as an Example

《人民日报》微信公众号与报纸两种新闻标题存在明示刺激手段区别,读者在进行推理的过程中所要耗费的努力不尽相同。文章通过收集《人民日报》2016年里约奥运会期间两种媒体的新闻标题,分析其明示—推理手段的区别,并试析产生这种区别的原因,探讨两种媒体新闻标题的风格特点。

In terms of the two kinds of headlines on People＇s Daily,namely the headlines published on its WeChat public account and its own newspaper,the ostensive stimulus and the needed efforts to decode writers＇ intentions are totally different. By collecting the headlines published on the two media of People＇s Daily during the 2016 Rio Olympics,this paper analyzes the differences between the ostensive stimulus and the reasons for the distinctions,in a bid to discuss the styles and characteristics of the two media＇s headlines.