从词汇视角提高旅游文本的营销传播效果

Improving the Effectiveness of Marketing Communication of Tourism Texts from Lexical Perspective

在译写旅游文本时,译者应有意识地从词汇视角出发,围绕旅游者的旅游心理,精心选择恰当的词语和词语组合,以增强旅游文本的呼唤功能和感召力,提高旅游文本的整体营销传播效果,实现跨文化精准营销传播。

During transcribing the tourism text, the translator should consciously give his subjective initiative into fully play, center around the tourism psychology of tourists, carefully select appropriate pronouns, adjectives, verbs, colloquial vocabulary and other words and combinations to enhance vocative function and appeal of the tourism text, improve its effectiveness of integrated marketing communication, and achieve precise cross-cultural marketing communication.