摘要
根据我国《全民健身计划(2016~2020年)》提出,截至2020年中国的体育运动消费总规模达到1.5万亿元人民币,使群众健身成为推动经济发展的动力源泉。[1]随着体育用品产业的迅猛发展,笔者引用贝恩的市场结构分类、行业集中度等指标对市场结构进行分析。
According to the ＂National Fitness Program （2016-2020）＂ proposed by China, the total scale of sports consumption in China by 2020 will reach 1.5 trillion yuan, making mass fitness a power source for economic development, With the rapid development of sporting goods industry, the author quotes Bain＇s market structure classification, industry concentration and other indicators to analyze the market structure.
作者
鲍潞平
BAO Luping(School of Economics and Management, Wuhan Sports University, wuhan, Hubei 43007)
出处
《科教导刊》
2018年第19期150-151,共2页
The Guide Of Science & Education
关键词
体育用品产业
市场结构
行业集中度
sporting goods industry
market structure
industry concentration
