民营企业社会责任履行多群体演化博弈分析

Analysis on the Multi-population Evolutionary Game of Social Responsibility of Private Enterprises

民营企业社会责任履行具有一定层次性,分析由低水平到高水平的层次演进内在机理有助于规范和引导民营企业履行社会责任行为。基于演化经济理论,以政府监管部门、民营企业和社会公众为博弈主体,通过构建复制动态演化博弈模型,分析我国民营企业社会责任层次演化机理。理论分析表明:民营企业在履行社会责任过程中不断学习并调整自身策略偏好,其社会责任履行演化博弈存在多重均衡;政府监管部门的强监管措施和社会公众的正面评价有助于促进民营企业社会责任层次由低到高、向社会总福祉增加的方向演化。民营企业的营利实现与社会责任提升可以形成良性循环,在新时代市场经济条件下实现健康发展。

The fulfillment of corporate social responsibility embodies a certain hierarchy. Taking the government regulators,private enterprises and social community as the main players of the games, the paper makes in-depth analyses the mechanism of evolution of the social responsibility hierarchy by using replication dynamic model from the perspective of a multi-population evolutionary game. The results show that, private enterprises learn and adjust their policy preferences continuously in the process of the social responsibility fulfillment. There are multiple equilibriums of the evolutionary game for the social responsibility;the scientific arrangement of government which dominate external rules mainly and the fare evaluation of the publichelp to promote the hierarchy of private enterprise society responsibility evolving from low to high, and in the direction of enhancing the total social welfare.