基于4Cs顾客核心理论的纯电动公交车市场推广研究

Research on Marketing Promotion of Ppure Electric Bus Based on 4Cs Customer Core Theory

随着大气污染、能源危机、化石资源枯竭等多重问题日益严重,全球各个国家和地区都在加大对于清洁能源的开发利用和绿色环保的研发投入,新能源汽车作为绿色出行的代表更是得到了着重发展。新能源汽车作为战略新兴及节能环保产业之一,在国内的推广也得到了各级政府以及各社会力量的大力支持。

In order to further popularize pure electric bus, its need to consider the factors from different areas and ways, such as the customer demand, the promotion of environmental characteristics and social acceptance. In addition, the national policy support, the bus route planning, the construction of charging station, the key technical features, market demand and other influencing factors was also used to analyze the research model.