“互联网”背景下体育产业发展困境与策略研究——以摩拜共享单车为例

Research on Dilemma and Strategy of Sports Industry Development under Background of “Internet” : A Case Study of Mobike

目的以摩拜单车为实例研究互联网+体育产业发展的前景。方法个案研究法以及经验总结法。结果和结论互联网+体育产业通过融合创新实现可持续发展。互联网时代的飞速发展,共享经济这种新型的经济商业模式,为体育产业拓展了发展空间,促进了商业发展的共享与融合,加速了体育产业的内部竞争以及创新体育消费模式。与此同时,在互联网背景下,体育产业出现传统商业模式受到冲击、体育产业的线上发展缺少经验借鉴、人才匮乏以及区域发展不平衡等问题。针对以上体育产业在互联网平台下出现的问题,提出策略建议。

Objective To study the development prospect of sports industry in internet plus through examples.Methods Case study method and experience summary method were used. Results and Conclusion Through the integration of innovation to realize the sustainable development of the sports industry Internet plus. With the rapid development of the Internet age, the new economic and commercial mode sharing the economy has expanded the development space for the sports industry, promoted the sharing and integration of the commercial development, accelerated the internal competition of the sports industry and innovated the mode of sports consumption. Meanwhile, in the background of the Internet, a series of problems have emerged in the sports industry, such as the impact of the traditional business mode, the lack of experience for the online development of sports industry, the lack of talent and the imbalance of regional development, and the corresponding strategies and suggestions was proposed in this article.