景观视角下传统商业步行街的复兴策略

Revival Strategy of Traditional Commercial Pedestrian Street from the Perspective of Landscape

分析了在电商和shopping mall两种商业模式冲击下,步行商业街面临的挑战与危机,通过对步行商业街和景观耦合关系的分析,结合多种方面的景观,提出了利用高科技手段、增加步行街体验感等相关手法,对传统步行商业街进行复兴活化的影响策略。

The paper analyzed the challenges and crises facing the pedestrian mall under the impact of two business models of e-commerce and shopping mall. Through the analysis of the coupling relationship between pedestrian street and landscape, and the combination of various aspects of landscape, the paper proposed the use of high-tech means, to increase the sense of walking street experience and other related methods, to rejuvenate the traditional pedestrian commercial street.