“拾起电影的拐杖”——NT Live戏剧影像跨媒介生产传播的三个思考维度

An Analysis of Spreading Routes, Artistic Methods and Marketing Strategies of NT Live's Dramatic Video Works

今天随着数字媒体技术的革新与消费主义的盛行,促进了不同艺术门类间的跨媒介生产传播。以英国国家剧院现场(NT Live)为代表的戏剧影像作品从初创至今,便"拾起电影的拐杖"进行全生态发展。在解构经典戏剧作品时空关系、内容表达、观演关系的基础上,重构了以影像为视觉主体的戏剧影像作品,再次印证了戏剧与电影相互借鉴、相互融合的可能性,并以一种新的戏剧影视美学文化景观在中国电影、戏剧市场不断发酵,引发了大众对电影与戏剧再次"联姻"的广泛猜想。

Nowadays, it is the innovation of digital media technology and the prevalence of consumerism that contribute to the cross-media communication among different sorts of art. Dramatic image video, such as The British National Theatre Live （NT Live）, have ＂picked up the stick of films＂ for the full range of development from the beginning of its establishment. On the basis of deconstructing the original relationship between time and space, content expression and the relationship between audiences and performers, it reconstructs the dramatic video works which takes video as the main visual subject. This has confirmed the possibility of mutual integration between drama and film, and has become a developing aesthetic phenomenon in the Chinese film and drama market, which has led to widespread speculation about the reintegration of film and drama.