高校图书馆微信公众平台推荐书目模式及效果调查研究

Survey Based Research on WeChat Recommended Bibliography Model of University Libraries and Its Effect

调查国内高校图书馆微信公众平台推荐书目现状,分析其传播效果影响因素与读者体验,引导高校图书馆更好地开展此项工作,提升图书馆影响力。对"211工程"及"985工程"高校图书馆微信公众平台推送的171篇推荐书目进行分析,并以东北师范大学图书馆为例,展开读者调研。研究表明,高校图书馆微信公众平台推荐书目应加强线上线下互动,注重客观评分、真人推荐、专门专类推荐,需进一步丰富推荐书目的资源与形式,同时结合各类指数,把握用户关注热点。

This article investigates the present situation of the recommended bibliography of the WeChat public platform in the domestic university libraries,analyzes its influence factors and reader experience,in order to guide the university libraries to carry out this work better and promote library services.With 171 recommended bibliography of ＂211 Project＂ and ＂985 Project＂ university libraries as samples and it takes Northeast Normal University Library as a case study to take user survey.The results show that the recommended bibliography of university libraries should strengthen the interaction online and offline,pay attention to the bibliography’s objective score,recommendation of real person and special collection,and enrich the resources and forms,as well as adopt all kinds of index to grasp the hot spot.