辽宁省体育健身服务机构市场营销平台的研究

A research on the marketing platform of fitness service in Liaoning province

运用文献资料及实地访谈等研究方法,以辽宁省四家大中型健身俱乐部的消费者和管理层为调查对象,针对体育健身服务机构所依托的营销平台进行研究,对其现状进行分析,探索出最佳的市场营销平台,旨在为提高体育健身服务机构的效益,促进体育服务质量的提升提供参考。

By using the methods of documents and field investigation,this paper investigates 4 big-middle sports fitness services,analyses the present situation of their marketing platform,wants to explore a best one to develop the benefit of the sports fitness services and take reference to promote the service quality’s lifting.