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基于价值共创视角的消费体验探讨 被引量:1

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摘要 消费体验直接关系到消费者的购买倾向和忠诚度的形成,并且消费者在体验中传递出来的信息关系到价值的生成,所以,企业应重视消费者体验过程并积极引导消费者参与体验并注重信息搜集。基于价值共创理论,本文提出了三个体验策略:一是重视消费者在体验营销过程中的沟通和互动;二是分析消费体验过程来识别消费者能力;三是分析消费体验过程来识别消费者能力。
作者 陈芳
出处 《企业改革与管理》 2018年第11期7-7,13,共2页 Enterprise Reform and Management
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