摘要
文章运用"认知-态度-行为"模型理论建立用户追评信息使用行为分析框架,以此为基础展开实证调研,形成对现阶段用户追评信息使用行为特征的整体描述,并揭示其不足。研究结论显示,现行用户追评信息使用行为特征有四:(1)追评认知的整体水平中等,与客观存在有差距。(2)追评态度基本形成,仅采纳价值较高。(3)追评采纳两极分化,受性别影响较大。(4)用户个体特征因素对三种追评使用行为的影响存在差异。
On the basis of the theory of ＂cognitive-attitude-behavior＂ model, the paper builds an analysis framework of online use behavior of additional reviews. Based on this, the empirical research is conducted, to reveals the user＇s behavior characteristics and shortcomings in the current stage.The current characteristics of user＇ s online reviews information using behavior includes： （1）The overall cognition level is normal, which has a certain gap with objective.（2）The value evaluation is better, but only the adoption value is higher.（3）The adoption is divided into two levels and the influence of gender was greater.（4）There are differences in the influence of individual characteristic factors on three types of use behavior.
作者
邓卫华
易明
李姝洁
Deng Weihua;Yi Ming;Li Shujie(Huazhong Agriculture University, Wuhan, 430070;Huazhong Normal University, Wuhan, 430079)
出处
《情报资料工作》
CSSCI
北大核心
2018年第4期71-79,共9页
Information and Documentation Services
基金
国家社科基金一般项目"基于人类动力学的社交网络信息交流行为研究"(编号:16BTQ076)的研究成果
关键词
在线评论
追评
“认知-态度-行为”模型
信息行为
online reviews
additional comments
＂cognitive/attitude/behavior＂ model
use behavior
