中弘股份:一家小地产公司的覆灭之路

Zhonghong Holding Co., Ltd.:A Small Estate Agent's Road to Death

王永红去哪了？王永红不在北京东区国际8号楼,事实上,7月6日这个工作日,只有零星的人在8号楼。王永红是A股上市公司中弘股份的董事长及实际控制人,东区国际8号楼是中弘股份的总部所在。“王永红跑了。”保洁员对《中国企业家》说,但她只是凭直觉做的判断。大白天的,8号楼大门从里面反锁,旁边在建的中弘大厦也已经停工好久了。

Financial reports from 2015 and 2016 reveal that the net profits of Zhonghong Holdings Co. Ltd. amounted to RMB 287 million and RMB 157 million respectively.In 2017, however, the data showed losses of RMB 2.511 billion — a year-on-year drop of 1699.01%. In the first quarter of 2018, Zhonghong Holdings continued to lose RMB316 million for a year-on-year decrease of 4054.46%.With a market value under RMB 10 billion, Zhonghong Holdings is a small to mid-sized developer. That said, in the past 10 years, it has attempted distribution across a number of large-cap cultural and travel companies, while its actual controllers have had their hands in capital markets — actions guided by extraordinary ambition.