付费问答社区用户评论动机研究

A Study on the Users’ Motivation of Posting Comments in Online Paid Q&A Community

互联网时代背景下知识经济日益崛起,越来越多的用户开始主动选择为知识付费。当下得到、值乎、在行、分答等一系列网络付费问答社区的涌现,满足了现代人自主、自由获取以及传播优质知识的需求。对处于这些网络付费问答社区中的用户所表现出的评论动机进行研究,将有利于为知识付费平台优化线上知识供给,以及对平台上的用户评论进行正确引导提供相关参考和建议。本文对＂分答＂的用户评论动机进行了深入探讨,有助于更好地理解网络付费问答社区的舆论生态。

With the rising of the knowledge economy in the Internet era,more and more users voluntarily choose to pay for knowledge.The emergence of a series of online paid QA communities,such as iget,zhihu,Vlearn,Fenda has satisfied people＇s need to acquire and disseminate highquality knowledge independently and freely.A study of the users＇ motivation in commenting on these paid online QA communities will be beneficial to optimizing the online knowledge supply for the knowledge payment platform,and to properly guide the users＇ comments by offering relevant reference and advice.This paper,with an in-depth exploration of the users＇ motivation when commenting on the Fenda,helps better understand the public opinion ecology of online paid QA community.