城市电影票房影响因素的经验与实证研究

Empirical Study on Factors Influencing Urban Cinema Box Office

伴随着中国电影票房市场的急速发展,城市电影票房收入一直都是媒体热议的话题,一个城市的经济水平和电影票房收入之间有多大的相关程度,以及布局电影院线应当考虑什么样的因素,本文以中国各大城市电影票房收入为样本,对GDP、人均可支配收入、常住人口、大学生在校生数量以及南北方差异作为自变量进行回归分析,通过建立模型来对城市票房市场进行预期展望,并希望给予院线在城市布局的相关建议。

As the cinema box office develops rapidly,the city＇s box office has been a hotspot topic in the Chinese media.How much correlation is there between the economy of a city and the box office and what factors should be considered in the layout of cinemas？ This article uses he samples of box offices in Chinese cities and analyzes their GDP,per capita disposable income,resident population,number of college students and the differences between the north and the south as independent variables.By building a model to predict future box office of a city,the author attempts to offer suggestions on cinema layout.