媒体关注、审计投入与审计质量——来自中国传媒上市公司的经验证据

Media Attention,Audit Inputs and Audit Quality:Empirical Evidence from Listed Media Companies in China

文章以信息效应与监督效应为视角,利用2007—2016年传媒上市公司新闻报道数据,分析媒体关注、审计投入与审计质量的关系。研究发现,媒体关注与审计质量正相关,审计投入是媒体关注影响审计质量的重要机制。进一步研究发现,审计投入作为中介变量,在中立态度的媒体关注与审计质量之间存在完全中介效应,而在媒体性质、媒体专业性、媒体级别与审计质量之间不存在中介效应。文章为不同类型的媒体关注与传媒上市公司审计质量之间的关系提供了经验证据,也为媒体报道的信息传导作用对财务信息质量的影响提供了实证支持。

This paper uses the data of news reports of listed media companies from2007 to 2016 to analyze the relationship between media attention,audit inputs and audit quality from the perspective of information effect and supervision effect. The result shows that media attention is positively related to audit quality,and audit inputs is an important mechanism for the media to influence audit quality. Further study finds that audit inputs as a mediator has a complete mediating effect on the relationship between neutral attitudes and audit quality,but there is no mediating effect on the relationship between media nature,professional or rank and audit quality. The paper provides empirical evidence for the relationship between different types of media attention and the audit quality of listed media companies,and empirical support for the impact of media reports on the quality of financial information.