新长三角城市群大众健身操推广的归因与策略探究

The Research on the Attribution and Strategy of the Popularization of Mass Calisthenics in New Yangtze River Delta Cities

采用文献资料、专家访谈、实地研究、问卷调查及数理统计等研究方法,以新长三角城市群大众健身操推广为出发点,调查研究新长三角城市群大众健身操的开展现状,分析其内外动因及制约机理。结果表明:新长三角城市群大众健身操参与者多以较高文化的中老年女性为主体;参与者的目标明确、动机简单,主要以强身健体、寻求乐趣为主;参与者活动内容相对简单,地点相对集中于城市老城区地带的广场、公园;研究中发现新长三角城市群大众健身操的推广发展由于受政策经济、场地气候、组织指导及项目宣传等影响,使得新长三角城市群大众健身操的全面可持续推广发展的任务任重而道远。为此,文章通过系统分析研究,提出理论方略予以在大众健身操发展中提供支持。

The paper studies the current situation,the internal and external motivation,and the constraints of the mass calisthenics based on its popularization in New Yangtze River Delta Cities by means of documentations,typical cases,field studies,questionnaires and mathematical statistics. The result shows that the participants of mass calisthenics are mainly elderly women with a fairly high cultural level whose purpose is to keep fit and have fun.Meanwhile,the activities are fairly simple and the places are concentrated in the old city,such as squares and parks. It is also found that the full sustainable development of the mass calisthenics is challenged by the political economy,the playground,the weather,the organizational guidance,and the project promotion. For all this,the study is aimed at providing theoretical strategy for the development of the mass calisthenics by the systematic analysis.