以实训超市为依托 强化营销专业人才实践能力

To Strengthen Marketing Professionals Practical Ability on the Basis of the Practical Training Supermarkets

改革人才培养模式,大力推行＂产教融合、校企合作＂,已成为高职院校的共识.如何建设校内实训基地,发挥校内实训对人才的培养作用？成立实训超市已经成为越来越多高职院校的选择.积极探索实践模式,发挥实训超市的实践教学作用势在必行.

It is the common consensus at the higher vocational colleges to reform the training mode of talents,and vigorously promote the ＂integration of production and education, cooperation of college and enterprises＂.How can the training bases at the college be built to give full play to the training function of the college training of the talents？ The establishment of practical training supermarket has becomea choice for more and morehigher vocational colleges. It is imperative to actively explore the practice mode and give full play to the practical teaching function of the practical training supermarket.