乡村旅游对村域经济发展的影响研究——以广东省梅州市长教村为例

The Impact of Rural Tourism on the Development of Village-level Economy——A Case of Changjiao Village in Meixian District

选取广东省梅州市梅县区长教村为研究对象,通过访谈法、问卷调查、收集相关文献和数据资料,对长教村的乡村旅游发展进行研究,综合分析乡村旅游对村域经济发展的影响。研究表明,长教村村民对乡村旅游促进本村经济发展基本上都持认同态度;发展乡村旅游对农民收入、就业机会、产业结构、社会效益、文化效益等方面发挥了重要作用,进而影响村域经济的发展。由于长教村在乡村旅游发展过程中出现的旅游产品单一、经济分配不均匀、劳动力素质较低和基础设施建设不足等问题,制约了村域经济的进一步发展。在此基础上对促进乡村旅游并村域经济发展提出若干建议。

Selecting Changjiao village in Meixian district,Meizhou city of Guangdong province as the research object,through the field survey,the questionnaire survey,the collection of related literature materials and data,on basis of investigation on the development of rural tourism in Changjiao village,a comprehensive analysis for the impact of rural tourism on the development of village-level economy was conducted. The result showed that,all of the villagers of Changjiao village held the supportive attitude that rural tourism can boost economic development of local village. Developing rural tourism had an important role in rural residents＇ income,employment opportunity,industrial structure,social benefits,cultural benefits and so on,therefore affected the development of village-level economy. However,there were some problems in the process of developing rural tourism for Changjiao village,such as the unique feature of tourism products,uneven economic distribution,poor quality of labor force and inadequate infrastructure construction,that restricted the further development of village-level economy. On this basis,some suggestions for how to promote development of the rural tourism and village-level economy of Changjiao village were proposed.