摘要
PC构件具有环保、节能、绿色、安全等特点,当前的时代浪潮给装配式建筑带来了空前的发展机遇。通过对产品生命周期曲线、年均利润增长曲线、年利润增长曲线的分析,得出产品生命周期各阶段的分界点和特点。在此基础上提出PC构件在导入期、成长期、成熟期的定价策略,以供生产厂商借鉴。
PC components are characterized by environmental protection,energy saving,green and safety. The wave of the age brings unprecedented development opportunities to fabricated buildings. Through the analysis of the product life cycle curve,the annual profit growth curve and the annual profit growth curve,the demarcation points and characteristics of each phase of the product life cycle are obtained. On this basis,the pricing strategy of PC components in the lead-in period,growth stage and maturity stage is put forward for manufacturers to learn from.
作者
汤婕
苏义坤
Tang Jie;Su Yikun(School of Civil Engineering,Northeast Forestry University,Harbin 150040,China)
出处
《山西建筑》
2018年第18期193-195,共3页
Shanxi Architecture
基金
国家重点研发计划(2016YFC0701600)
关键词
装配式建筑
PC构件
产品生命周期
定价策略
prefabricated building
PC components
product life cycle
pricing strateg
