基于供给侧改革的体育产业发展策略研究

Research on the Development Strategy of Sports Industry Based On Supply Side Reform

新时期随着供给侧改革的推进,其对各个行业领域的影响越来越大,体育产业也不例外,当前体育产业发展好坏直接会对人们开展体育活动、进行体育锻炼等产生影响,因此供给侧改革对体育产业的发展既是机遇也是挑战。运用文献资料等方法分析供给侧改革背景下我国体育产业发展的新趋势,从供给侧理论视角分析我国体育产业发展中遭遇的困难为:有效供给不足、无效供给常现等,基于以上提出从增加体育产业的有效供给、优化体育产业结构、实现体育产业转型升级和打造体育人才培养高地四个方面的我国体育产业发展策略。

With the new era of supply side reform, its influenee on various fields is bigger and bigger, the sports industry- has no exception, the current development of the sports industry- will have a direct impact on people to carry- out sports activities and exercise, so the opportunities for the development of the sports industry- is not only the supply side reform and challenge. The use of methods such as literature analysis of the new trend of the development of sports industry- in China under the back- ground of supply side reforms, from the perspective of supply side theory- analysis of the difficulties in the development of sports industry- in China： the effective supply shortage, ineffective supply is often mentioned above, from the effective supply, in- crease the sports industry-, sports industry- structure optimizes the sports industry- and upgrades and builds sports training heights of four aspects of China＇s sports industry- development strategy based on.