互联网经济下大学生低碳消费行为实证研究——基于福州地区调查数据

An Empirical Study on Low-Carbon Consumption Behavior of College Students under Internet Economy——Based on the Regional Survey Data of Fuzhou

基于福州大学城学生实地问卷调查数据,实证分析互联网经济下大学生低碳消费行为。研究结果表明,随着互联网经济的迅速发展,大学生通过网络经济产生的非低碳消费行为日益增加。在解释变量中,月生活费、消费便捷性、低碳消费行为能力、低碳消费宣传教育、低碳消费政策等5个分析变量都与互联网经济下大学生低碳消费行为存在显著的正向关联和制约作用。可通过不同渠道引导大学生养成理性网络消费习惯,自觉践行低碳消费行为;积极营造有利于大学生实施低碳消费的环境,提高其低碳消费行为操作能力;不断完善低碳政策,增强相关政策对大学生低碳消费行为的引导作用。

This paper makes an empirical study on low - carbon consumption behavior of college students under Internet economy based on the field survey data of students in Fuzhou University Town. The research results indicate that with the rapid development of Internet economy, the non-low-carbon consumption behavior of college students through network economy is increasing. Five variables, namely, monthly living expenses, consumption convenience, the capacity of low-carbon consumption behavior, promotion education of low-carbon consumption and low-carbon policies have significant positive association and constraint with the low - carbon consumption behavior of college students under Internet economy. Through different channels,college students can be guided to develop rational network consumption habits and consciously practice low-carbon consumption behavior. Moreover, we should actively create an environment conducive to the implementation of low-carbon consumption by college students and improve their ability to operate low - carbon consumption behavior,and continue to improve low - carbon policies and strengthen the guidance of relevant policies in college students ＇consumption behavior.