主题生成视角下新疆旅游节庆时空分布及特征分析

The Spatiotemporal Distribution and Characteristic Analysis of Tourism Festival in Xinjiang from the Perspective of Theme Generation

本文以新疆2012年—2016年举办的旅游节庆活动数据为样本,利用季节性强度指数和Arc GIS空间分析法,从主题生成视角对新疆旅游节庆的时空分布特征进行分析。结果表明:其一,新疆旅游节庆存在明显的淡旺季,但随着旅游节庆数量的增多,季节性强度指数在下降,旅游节庆的淡旺季差异逐渐缩小;其二,不同主题的旅游节庆所依托的资源存在季节性因素差异,旅游节庆的举办时间受到限制;其三,新疆旅游节庆的地域分布较为分散,各地举办的旅游节庆数量差异较大;其四,北疆地区的旅游节庆主题丰富度优于南疆地区。今后可从创新旅游节庆主题、弱化旅游节庆淡旺季差异、缩小地域分布差异、强化节庆品牌等方面进一步优化新疆旅游节庆时空分布。

Based on the data of tourism festival held in Xinjiang from 2012 to 2016,the paper uses seasonal intensity index and Arc GIS spatial analysis method to analyze the spatial and temporal distribution characteristics of tourism festival in Xinjiang from the perspective of theme generation. The conclusions are as follows： 1） There is a clear off-peak season in Xinjiang tourism festival and the annual increase in the number of festivals held in Xinjiang,tourism seasonal intensity index is declining,and the seasonal difference is gradually narrowing. 2） Due to seasonal differences in resources relied on by different theme festivals,tourism festivals held are limited in time. Plant flowers,food and beverage,astronomical and meteorological landscape tourism festivals were separately held in spring,summer,autumn and winter. 3） The geographical distribution of tourism festivals in Xinjiang is relatively scattered,but the number of tourism festivals held by various cities is quite different. 4） The theme richness in northern Xinjiang is better than in southern Xinjiang. In the light of the theme of tourism festival,this article puts forward some countermeasures to optimize the space-time distribution of tourism festival in Xinjiang from the aspects of innovating tourism festival,weakening the differences between tourist season and peak season,narrowing the geographical distribution difference and strengthening festival brand.