媒体报道、竞争对手与企业创新

Media Coverage,Competitors and Corporate Innovation

本文通过手工搜集中国纸质媒体对上市公司的新闻报道信息,研究了媒体对竞争对手创新活动的报道对企业创新活动的影响,结果发现媒体对竞争对手创新活动的正面报道次数越多,企业的创新活动越多;负面和中性报道则对企业的创新活动没有激励作用。在进一步区分企业产权属性、市场结构类型和地区市场化程度后,笔者发现媒体对竞争对手创新活动的报道对企业创新的激励作用在非国有企业、竞争型市场及市场化程度高的地区更显著。本文研究结论表明,媒体报道通过传播竞争对手创新活动信息,营造创新竞争压力,给企业创新活动带来了正向影响。

Using manual-collected data of paper coverage of listed companies,we investigate the influence of competitor＇s media coverage on firm innovation. The result shows that the more positive news about competitor ＇s innovation activity,the more innovations firm may conduct. Considering the ownership property of listed companies, the market structure and market development level,we find that the positive relationship between competitor＇s positive media coverage and firm＇s innovation activity is more pronounced in non-state-owned companies,competitive market and developed market areas. The results conclude that media coverage plays an active role as information intermediary from the prospective of its impact on firm innovation. By diffusing news of competitor＇s innovation activities,media coverage brings firm competitive pressure and thus has positive effect on firm innovation.