平台机制对内容提供商知识获取的影响研究

Research on the Influence of Platform Mechanism on Knowledge Acquisition of Content Provider

采用实证研究的方法探讨平台机制对内容提供商知识获取的直接作用,以及内容提供商技术准备度在其中发挥的调节作用。研究表明:内容提供商可以借助能力提供机制、互动机制和知识整合机制,分别从平台生态圈中的能力提供商、新服务体验者和平台企业处获取显性知识和隐性知识,其中,能力提供机制对两类知识获取的作用强度相当,互动机制更有助于隐性知识获取,知识整合机制更有助于显性知识获取。内容提供商技术准备度在这些直接效应中发挥正向调节作用。

The direct effect of platform mechanism on knowledge acquisition of content provider and the moderating role of content provider’s technology readiness in this relationship are empirically studied.The conclusions indicate that for content provider,capability-providing mechanism has equal positive effects on explicit and tacit knowledge acquisition from capability provider;interactive mechanism has a stronger positive effect on the acquisition of tacit than explicit knowledge from new service user;knowledge integration mechanism has a stronger positive effect on the acquisition of explicit than tacit knowledge from platform enterprise.Technology readiness of content provider plays a positive moderating effect in these direct effects.