管理学视域下现代儒家缘分关系构念研究的评述与展望

Modern Confucian Yuan-Fen Relationship Construct from the Vision of Management:Review and Prospect

缘分关系理论对于中国式管理的理论与实践研究具有很强的理论支撑力和解释力。通过扫描、归纳现有的文献,发现对缘分关系构念的研究主要聚焦于缘分关系属性、缘分关系发生、个体人际关系、集体人际关系以及关系纽带等方面。在此基础上,提出未来应该在缘分关系内涵的测量量表开发、缘分关系的跨文化比较研究、缘对人际关系形成的作用机理、缘分关系的转换与重叠、缘分关系不正当利用、基于缘分关系的关系营销和品牌资产等领域展开研究。

Yuan-fen relationship is the basic and essential link of interpersonal communication.It is also an embodiment and presentation of Chinese cultural traits and characteristics,which permeates all levels and every part of Chinese culture and is implemented everywhere.Therefore,the theory of Yuan-fen relationship can serve as a strong support and an interpretation path for both the theoretical and practical study of Chinese management.Thorough scan and summary of existing research literature show that studies on the concept of Yuan-fen relationship mainly focus on the following aspects：the attributes of Yuan-fen relationship,the development of Yuan-fen relationship,individual interpersonal relationship,collective interpersonal relationship and relation bonds.Based on these findings,the future research could work on these subjects：the development of scaling system determining the connotation of Yuan-fen relationship,cross-cultural comparison of Yuan-fen relationship,the forming mechanism of Yuan for interpersonal relationship,the transformation and overlap of Yuan-fen relationship,the improper utilization of Yuan-fen relationship,and other fields like Yuan-fen-based relationship marketing or brand equity.