内蒙古体育产业发展研究

Research on Development of Sports Industry in Inner Mongolia

体育产业是新兴产业、绿色产业、朝阳产业。体育产业的进一步发展是我国转变经济发展方式、调整经济发展结构,实现经济转型升级的重要方面,也是促进消费的重要方面。内蒙古是体育文化和体育旅游资源大区,现有的优秀体育旅游线路景点赛事和大型品牌群众体育活动,为发展体育产业创造了得天独厚的条件。本文在描述与分析内蒙古体育产业发展状况的基础上,指出了内蒙古体育产业发展过程中面临的主要问题,最后从消费水平、民族特色、信息技术、健身休闲四个方面提出了加快内蒙古体育产业发展的路径选择。

The sports industry is an emerging industry,a green industry,and a sunrise industry. The further development of the sports industry is an important aspect of China＇ s transformation of its economic development mode,adjustment of its economic development structure,realization of economic transformation and upgrading,and an important aspect of promoting consumption. Inner Mongolia is a large area of sports culture and sports tourism resources. The existing excellent sports tour route attractions and large-scale brand sports activities have created unique conditions for the development of the sports industry. Based on the description and analysis of the development of the sports industry in Inner Mongolia,this paper points out the main problems faced in the development process. Finally,it proposes ways to speed up the development of the sports industry in Inner Mongolia in terms of consumption level,ethnic characteristics,information technology,and fitness and leisure.