制造业服务化战略类型、概念及其与特定能力的匹配关系探讨

To Explore the Manufacturing Servitization Strategy Types, Concept and Specific Capacity of Matching Relationship

制造业服务化作为传统制造业摆脱竞争困境的重要手段已备受学界关注。本研究尝试从顾客特定业务情境对服务需求的属性视角,把制造业服务化战略划分为三种类型:契合顾客业务需求的服务化战略、优化顾客业务流程的服务化战略以及激励顾客业务关系承诺的服务化战略。文章在对上述服务化战略类型的概念、内涵进行分析和探讨的同时,对制造业特定服务化战略选择与特定能力之间的匹配关系进行了论述。研究认为,基于制造业特定服务化战略的选择,培植或开发与服务化战略性质保持相适应的企业能力对制造业成功实施服务化战略转型具有积极作用。

Manufacturing servitization as an important means to get rid of competition predicament of traditional manufacturing enterprises has attracted academic attention. This study attempts to divide the service strategy of manufacturing enterprises into three categories from the perspective of customer specific business situations to the attributes of service demand: the service-oriented strategy to fit customer business' demand, Optimize customer business process, and incent commitment to customer business relationship.This paper analyzes and discusses the concept and connotation of servitization strategy mentioned above, meanwhile, makes a logical discussion on the matching relationship between the chosen in specific servitization strategy and the capability of specific manufacturing enterprises. It is concluded that the enterprise-specific servitization strategy in selection, cultivation and development which matching the appropriate enterprises ability would be positive effects on the successful implementation in servitization strategic transformation of manufacturing enterprises.