跨文化视阈下商务英语词汇建构的隐喻教学

Metaphorical Teaching of Business English Vocabulary from the Perspective of Cross-culture

跨文化交际能力培养是商务英语教学的重要目标。在商务英语教学中,要以跨文化为视角,探究商务语境中英语本族语者的语言和认知规律,培养学生的隐喻性思维;以母语文化为基础,构建英汉商务话语隐喻思维的跨文化相似性,找出隐喻在语篇中的规律性,有助于商务英语词汇的语义建构教学,提高学生的语言技能和商务话语交际的能力。

Cultivating cross-cultural communication competence is a vital objective of Business English teaching. Business English teaching should probe into language and cognitive rules of native speakers in business context and cultivate students＇ metaphorical thinking pattern from cross-cultural perspective; to construct cross-cultural similarities of metaphorical thinking and to find out metaphorical regularity in English and Chinese business discourse on the basis of mother tongue culture,it will improve semantic construction of Business English vocabulary and promote students＇ language skills and business communication competence.