基于MOOC平台的广告创意与设计课程建设

Course Construction of Advertising Creativity and Design Based on Mooc Platform

地方高校广告设计专业普遍缺乏优质师资和广告行业资源,教育模式亟待改革。慕课平台在线开放式教学模式的兴起,为国内高校广告设计课程改革指明了方向。广告创意与设计课程应充分利用在线平台资源,重新设定课程建设目标,开展项目式教学,引入真实的教学案例,采用互动式的教学形式,调动学生的学习兴趣,提高课程的教学效果。

Local colleges always lack of excellent staffs and advertising resources,so the teaching model needs reform urgently.The rise of massive online open course teaching model points out a reform direction for our advertising design course.The course of advertising creativity and design should make full use of the online platform resources,re-set the course construction objectives,carry out project-based teaching,introduce real teaching cases,adopt interactive teaching form and arouse students＇ interests in learning,thus improving the teaching effect of the course.