动画片的伦理困境及其超越途径

The Ethical Dilemma of Animation and its Transcendental Approach

动画伦理教育以弘扬"真善美"的价值追求为本真之源,克服了现代动画作品片面化的弊端。然而,一些动画片在市场上并未得到广泛认同,在伦理教育意义中陷入了困境,遮蔽了动画艺术的本真意涵。走出伦理困境的一个可能选择是进行改革:促进动画教育与娱乐之融合,实现"寓乐于教";促进动画商业性与伦理性之融合,实现"商业伦理"。

The ethical education of animation should advocate truth,goodness and beauty.It should overcome the one-sided drawback of modern animation.However,some animations are not commonly acknowledged by the public,which sink into a dilemma and deviate from the real essence of animation arts.The solution to the problem is to reform,which needs combination of animation education and entertainment.It can achieve＂learn from entertainment＂and promote the integration of commercial and ethnical purposes.In the end realize＂business ethics＂.