企业网站翻译:趋势与启示

Translating Company Webpages:Trends & Implications

以中国企业网站的英译为主要讨论对象,将其置身于目前飞速发展的语言服务大背景下,结合传统的网站文本翻译与网站本地化的过程,讨论在语言服务行业发展背景下企业网站翻译的三大趋势,为我国"走出去"进程中的企业网站建设和翻译提供启示和借鉴。

This paper discusses the translation of Chinese company webpages in the context of Language Service Industry which has been developing fast and sound. Drawing on the traditional approach of translating webpage texts and the process of website localization,the study presents three major trends in Chinese company webpages translation and provides implications for website development and its translation in the course of going global.