自媒体时代背景下的高校宣传工作创新研究

A Research on Universities Promotion Work Innovation under the Background of We-Media Era

自媒体时代的到来,对人们的认知模式、思维方式、行为范式产生了巨大的影响,也给高校宣传工作带来了机遇与挑战。做好新形势下高校宣传工作,必须要把握自媒体特点,自觉树立以用户思维、大数据思维、平台思维为核心的互联网思维宣传创新理念,不断提升高校宣传工作的科学化水平。

We-media has significant influence on people＇s recognition mode, mind-set and behavior pattern, and it also brings both opportunities and challenges for universities promotion work. So in order to do it well, universities have to grasp its features, establish internet thought promotion innovation centering on users mind, big data thought and platform pattern and consistently improve the scientific level of universities promotion work.