大数据时代的意识形态话语权:挑战及应对

Ideological Discourse Right in the Era of Big Data:Challenges and Countermeasures

大数据作为一场深刻的社会变革产生了巨大影响,相关关系与混杂性的凸显,海量信息与交换方式的多样化等替代了因果关系,弱化了精确性、客观性以及真理的唯一性,改变了人们的认知模式和交往方式,消解了人们对于主流意识形态的认同。不仅如此,大数据的应用促进了互联网的开放性和各种自媒体的发展,为多元思潮、多元文化和多元意识形态的发展与竞争提供了更大的空间,给我国主流意识形态及其安全带来了很大挑战。认真研究大数据产生的影响,强化意识形态观念,利用大数据及各种新兴媒体与互联网,加强我国主流意识形态建设,以马克思主义意识形态和社会主义核心价值观整合和引领多元思潮、多元文化和多元意识形态,增强主流意识形态的感染力与指导作用,为习近平新时代社会主义事业提供坚强思想基础和政治保障,是一项必须完成的重要任务。

As a profound social revolution,big data is bringing about tremendous changes with its prominent features of correlation and sophistication,mass information and diversified ways of exchange.It replaces causality,weakens accuracy,objectivity and the oneness of truth,reshaping people＇s cognitive and interaction patterns and breaking the consensus on mainstream ideologies.Not only that,the application of big data promotes the openness of the Internet and the development of all kinds of we-media,and provides more space for the development and competition of multi-ideological trends,multi-cultures and multi-ideologies,bringing great challenges to the mainstream ideology and its security in our country.In this context,it is urgent for us to seriously study the impact of big data,strengthen ideological concepts,using big data and various emerging media and the Internet to strengthen the construction of mainstream ideology in our country.It is a task that we integrate and guide pluralistic trends of thought,multiculturalism and pluralistic ideologies with Marxist ideology and the socialist core values,enhance the guiding role of mainstream ideologies,and provide a strong ideological basis and political guarantee for the socialist cause in the new era of Xi Jinping.