微营销发展的现实瓶颈及其破解对策

The Realistic Bottleneck and Its Solution of Micro Marketing Development

微营销作为一种新的营销模式,较好地适应了精细化市场的要求以及消费者多样化的消费特点。但由于目前处于发展初期,相关条件还不够成熟,发展受限。在微营销概念化研究的基础上,对其发展瓶颈进行了深入分析,并针对性地提出破解对策,以厚植社会化媒体营销优势,促进精准化营销模式的快速发展。

As a new marketing model, Micro marketing adapt to the requirements of the fine market and the diversification consumption characteristics of consumer. However, due to the early stage of development, the relevant conditions are not mature enough, the development is limited. Based on the conceptual research of micro marketing,the bottlenecks of the development is deeply analyzed and put forward the solving measures, so as to promote the rapid development of precision marketing model in order to promote the marketing advantage of social media.