供给侧改革背景下北京乡村旅游产品供给现状及对策建议

The Present Situation of Rural Tourism Products Supply in Beijing under the Background of Supply Side Reform and Countermeasures

北京市的乡村旅游产品供给现状是:乡村旅游产品雷同现象严重,旅游低俗化、商品化,服务水平低,甚至失去乡村淳朴民风和民俗文化等。以供给侧改革为背景,从供给者角度出发,从产品供给内容及方式、特点、类型方面分析北京乡村旅游产品供给现状,找出存在的问题并给予相应对策建议,以促进北京提供更高质量的乡村旅游。

The current situation of rural tourism product supply in Beijing is： the similarity of rural tourism products is serious,tourism vulgarization,commercialization,low service level,and even the status quo of goods supply is losing the authentic folk customs and folk culture of the countryside. In this paper,under the background of supply side reform,from the view of supply,the product supply content and methods,characteristics and types,Beijing rural tourism products supply situation was analyzed,the existing problems were found out and corresponding countermeasures and suggestions were put forward,in order to promote Beijing to provide higher quality of rural tourism.