重庆城市媒介形象的追溯与流变——基于70年来《人民日报》头版涉渝报道的分析

On Retrospect and Variations of Chongqing City Image On the Basis of Reports of Chongqing on Front Pages of The People's Daily in the Past 70 Years

城市媒介形象是多元化的,也是动态存在的。依托扎根理论和大数据分析方法,分析《人民日报》70年来头版涉渝报道,认为主流媒体建构了三个不同维度的重庆城市媒介形象,即革命激情之城、工业建设之城、新兴腾飞之城,加上当前主流媒体正在构建的充满期待的希望之城,这四个城市媒介形象代表了重庆城市品牌形象,揭示了其演变历程及规律。

City media image is dynamic and diversified. It is argued that the prestigious media have constructed three different dimensions of media image for Chongqing,namely the city of passionate revolution,the city of glorious development,and the city of bright future,through analysis of the front page in the past 70 years from the foundation of The People＇s Daily to 2016 on the basis of the grounded theory and analytical method of big data. These three images can be on behalf of Chongqing＇s city brand as well.