摘要
推进新疆农产品区域品牌发展,对于促进新疆农业结构调整、农业经济增效和农民增收具有重要意义,本文基于SWOT分析法进行分析,进而提出了推进新疆农产品区域品牌发展战略建议。
The improvement of regional brand strategy of agricultural products in Xinjiang is of great importance tothe agricultural structure adjustment of Xinjiang, the synergism of agricultural economics and farmers＇ increasein income in Xinjiang. The paper makes an analysis of the regional brand strategy of agricultural products based onSWOT and proposes some suggestions on it.
作者
张涛
王宗水
赵红
ZHANGTao;WANGZong-shui;ZHAOHong(University of Chinese Academy of Sciences,Beijing,100190;Beijing Information Science and Technology University,Beijing,100192 China)
出处
《乌鲁木齐职业大学学报》
2018年第1期15-18,22,共5页
Journal of Urumqi Vocational University
基金
2015年新疆科技软课题项目"新疆有机小麦品牌培育及华北市场营销策略研究"(项目编号:2016D07029)
关键词
新疆
农产品
区域品牌
SWOT分析法
战略建议
Xinjiang
agricultural products
regional brand
SWOT analytical method
strategic suggestions
