透视中国会展业的发展及态势

On Developing Prospect of China Exhibition Industry

中国会展业的发展经历了尝试阶段、起步阶段,目前处于快速发展阶段,并具有良好的国际和国内发展背景,从而呈现出规模化、集团化、国际化、信息化、规范化、专业化和多元化的发展趋势。中国学者也从内涵特征、外延扩张和内涵——外延的不同角度对"会展"一词进行了界定,从广义的视角对"会展业"进行了定义。会展管理理论的管理学基本理论在会展业中得到应用,其中科学管理理论、组织管理理论、波特钻石体系模型为我国会展业的实践探索、组织管理及其影响因素的研究提供了理论依据。

The exhibition industry of China has experienced its trial stage and starting stage, and is now at its rapid developing stage which shows its better developing prospect in scale, collectivization, internationalization,informatization, standardization, specialization and diversification. Chinese scholars have defined the word＂exhibition＂ from different angles and ＂exhibition industry＂ from the generalized perspective. Many theories about exhibition management have been applied in the exhibition industry in which the scientific management theory, the theory of management of organization and Porter Diamond Model have provided a theoretical base for the practical exploration, management and influential factor study on the exhibition industry of China.