“互联网+”背景下城市消费型公共文化设施管理创新研究

Research on the Management Innovation of Urban Consumption Public Cultural Facilities Under the Background of “Internet Plus”

在互联网和互联网技术飞速发展的背景下,网络销售的发展极大改变了居民的生活方式和消费方式,越来越多的居民借助手机、电脑等工具通过网络消费的方式购买电影票。居民对于城市消费型公共文化设施的需求不断变化并呈现多样复杂特性,因此城市消费型文化设施供给和居民需求之间的快速反应与协作至关重要。借助大数据技术研究城市消费型文化设施管理,可以弥补传统城市消费型公共文化设施管理方法的不足。在"互联网+"背景下,借助大数据分析方法研究居民在APP应用中的行为数据,促使城市消费型文化设施在大数据环境中更好地发挥作用。研究结果表明,结合大数据技术研究城市消费型公共文化设施管理问题效果更好。

In the context of the rapid development of the Internet and Internet technology, the development of online sales has greatly changed the way of life and consumption of residents, more and more residents with mobile phones, computers and other tools to buy movie tickets online. Residents’ demand for urban consumer-style public cultural facilities is constantly changing and has a variety of complex characteristics, for the collaboration between urban consumer culture facilities and resident needs is essential. With the help of large data technology to study the management of urban consumer culture facilities can make up for the lack of traditional urban public cultural facilities management methods. Under the background of ＂Internet ＋＂, using big data method to study the behavior data of residents, it is helpful to promote urban consumption cultural facilities to play a better role in the big data environment. The results show that it is better to study the problem of public cultural facilities management in the city with big data technology.