“形”“神”统一视阈下的旅游礼仪文化意蕴探析

ON THE MEANING AND FUNCTION OF THE TOURISM ETIQUETTE BEING AUNITY OF THE FORM AND CONTENT

以诗书礼乐为主干内容的中华传统文化中的"礼"或者说礼仪文化,其作用至大至微、至精至深,于个人层面具有陶冶情操、净化心灵的作用;于社会层面具有纯化风习、氤氲祥和的作用。与之相联系,中国旅游业的健康发展也离不开礼仪文化的助推与提升。旅游礼仪中的礼是外在得体之"形"与内在仁和之"神"的统一,二者互为表里与相互作用,它们共同彰显与追求的应是一种特有的旅游过程中的"致和"精神。当前,我国旅游业发展中出现的诸多主顾关系失谐问题在一定意义上可以归结为礼仪文化缺席而导致的"违和"现象。因而,弘扬旅游礼仪中的传统仁爱精神与进行恰当的旅游礼仪规范对于解决这些业内乱象具有不可替代的文化疗治效果。

The Chinese traditional culture that the mainstream is the Scripture of Shi Shu Li and Yue （Poetry , Reading, Courtesy and Music） or the Etiquette Culture has many profound and lasting tunction, it can mould a person＇ s temperament and improve the national custom in the Chinese history. Today the Chinese tourism cannot develop quickly without the support and promoting of the Etiquette Culture. The Etiquette of the tourism is the unite of the outer appropriate form and the internal spirit of Ren and He ,and the form and soul of the tourism etiquette affect each other, they both seek for and show the unique spirit of ZhiHe together. In nowadays, the many phenomenon of harmonious of the Chinese tourism which have happened because of the necessary The Etiquette of the tourism, therefore , the Etiquette of the tourism developed according to the laws of itself is import and has unique and huge functions to get out off the many tourism problems.