摘要
Societal traditions have a decisive impact on cognition and cognitive biases, and thus on the foundations of core competences,including （natural） science and （natural） science-based innovation. The increasing global multi-polarity means that the centuriesold dominance of the Occidental Tradition is waning, and the other societal traditions, including the Sino Tradition, will gainground. Chinese companies will have an advantage over their Occidental counterparts, because Chinese companies can search forcore competences and thus competitive advantages based on the different aspects of Occidental Tradition, Sino Tradition and thecombination of the two. Occidental companies are limited to the different aspects of the Occidental Tradition. Thus, Chinesecompanies have a core competences advantage in a multipolar world.
