城市老年群体信息消费特征分析

Information consumption characteristics of urban aging group

以积极老龄观为理论支点,分析了城市老年群体信息消费的需求、动机、行为与障碍及其特征。认为开展合适的信息素养教育,提高老年人的信息消费能力,以及转变社会的老年刻板印象,培育信息消费的"银发市场",是现阶段充分发掘城市老年群体信息消费潜力的关键。

Based on the theory of positive concept about the elderly,this paper analyzes the demand,motivation,behavior,barriers and their characteristics of the information consumption of urban aging groups.And puts forward that is the key to fully explore the potential of information consumption of urban aging groups of enhancing elderly information consumption ability by carrying out elderly information literacy education,and fostering elderly information consumption market by changing old stereotypes.