自媒体传播社会主流价值观的理性审视

Rational Probation into the Disseminates of Social Mainstream Values by We-Media

自媒体(We Media)已经成为影响社会公众生活和社会舆论的重要载体,成为影响社会主流价值观的一个重要的因素。自媒体在传播社会主流价值观方面具有独特的优势:传播主体更加突显,互动性增强;传播内容更加丰富,影响面扩大;传播方式更加灵活,时效性更强。同时,其也面临诸多现实困境:海量信息的泛滥,网民正确的价值判断力易受干扰;各种思潮的渗透,主流意识形态的引领力受到削弱;多元文化的冲击,核心价值观的认同度备受挑战。为此,我们要遵循自媒体自身规律,将强势灌输转变为潜性引领,将生硬说教转变为平等对话,将被动接受转变为主动参与,在不断创新中努力构建凝聚和弘扬社会主流价值观的自媒体氛围。

We-Media has become an important carrier to influence the social public life and public opinion, and has become an important factor affecting the mainstream values of the society. We-Media has its unique superiority in spreading mainstream social values, more prominent spreading subjects, interactivity, richer content, expanding effective,more flexible spreading, and stronger timeliness. At the same time, there are a lot of practical difficulties as follows. The deluge of information will disturb the correct value judgment of Internet users. The influence of ideological trend is weakened. The impact of multiculturalism is challenged by the recognition of core values. Therefore, we should follow the rules of We-Media, transform duck-cramming into potential guidance, transform plain preaches into equal dialogue, and transform passive accepting into positive participation, so as to construct We-Media with social mainstream values.