新媒体环境下高校共青团工作探析

新媒体的迅速发展给大学生的思想、学习和生活带来了深刻的影响,也给高校共青团工作带来了诸多挑战。面对新形势,高校共青团工作者必须牢固把握新媒体传播特性,将新媒体工具同高校共青团工作有机融合,从根本上实现高校共青团工作的创新。

The rapid development of new media has brought profound influence to the thought, study and life of college students,and also brought many challenges to the work of the Communist Youth League in colleges and universities. Under the background ofthe new era, the workers of the Communist Youth League in universities must clearly recognize the characteristics of new media communication, combining the new media tools with the work of the Communist Youth League in universities so as to realize its innovation fundamentally.