摘要
网络的广泛应用,网络环境的多变,给图书馆的发展带来了很大挑战。沈阳理工大学图书馆引入虚拟形象代言营销策略,塑造了虚拟馆员"理小图",拉近了读者与图书馆的距离、提升图书馆服务能力、树立现代图书馆形象。
wide application of the Internet and the changing network environment bring great challenges to the development of the library.The library of ShenYang Ligong University introduces the marketing strategy of virtual image and portrays the ＂little picture＂ of the virtual librarian,which draws near the distance between the reader and the library, promotes the service ability of the library and sets up the image of the modern library.
作者
关绍伟
GUAN Shao-wei(Shenyang Ligong University,Shenyang Liaoning 110168,China)
出处
《科技视界》
2018年第15期107-108,共2页
Science & Technology Vision
