PBL体系下课堂游戏化教学模式探索——以《客户关系管理》课程为例

Exploration of Teaching Mode in Classroom Game under PBL System——A Case Study of " Customer Relationship Management " Course

在信息技术快速发展的今天,数字时代的特征已经全方位渗透到现在大学生的学习、生活的思想中,冲击和改变着他们的认知与学习方式,这在一定程度上也颠覆着传统的大学课堂模式。在高校课堂教学改革中,应该积极探索游戏化教学模式,结合大学生的认知特点,积极调动他们的课堂参与积极性,有效提升课堂教学质量。本文以《客户关系管理》课程为例,着重探讨PBL体系下课堂游戏化教学模式。

Today,with the rapid development of information technology, the features of the digital age have infiltrated the current thinking of the university students in their study and life, impacting and changing their cognitive and learning styles, which to some extent also subvert the tradition.College classroom model. In the reform of classroom teaching in colleges and universities, we should actively explore the gamification teaching mode, and in combination with the cognitive characteristics of college students, actively mobilize their enthusiasm for classroom participation and effectively improve the quality of classroom teaching. This article takes the ＂Customer Relationship Management＂ course as an example to focus on the gamification teaching mode under the PBL system.